Pricing decision with conspicuous customers: quick responses versus value-added services
نویسندگان
چکیده
منابع مشابه
Conspicuous Consumption and Dynamic Pricing
H do firms develop marketing strategy when consumers seek to satisfy both quality and status-related considerations? We develop an analytical model to study this issue, examining both pricing and product management decisions in markets for conspicuous durable goods. Our analysis yields many interesting and nontrivial insights. First, we demonstrate that high intrinsic quality indirectly generat...
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ژورنال
عنوان ژورنال: International Journal of Production Research
سال: 2020
ISSN: 0020-7543,1366-588X
DOI: 10.1080/00207543.2020.1724341